Kalp Yarası is one of the two most ambitious TV series broadcast in the summer. The series, which stands out with its drama performance, surpassed its strongest rival, Aşk Mantık İntikam, in the ratings last week.
The shooting of Kalp Yarası series continues in Antakya. Each new episode of the series, starring Gökhan Alkan, Yağmur Tanrısevsin and Merve Çağıran, attracts more and more attention. Kalp Yarası will be on ATV with its 7th episode on Monday, August 16.
However, it is observed that there is a problem in the social media performance of the series. Fans of Aşk Mantık İntikam, a romantic comedy production, are much more active and interacting on social media. Kalp Yarası series, on the other hand, is not able to create the same strong effect on social media, although it takes the first place in the ratings.
For example, the first trailer published on the youtube channel 4 days before the 7th episode of Kalp Yarası series received 1.9 million views. Again, the second trailer from the 7th new episode received 450 thousand views.
However, the second trailer of the 8th episode, which was published 3 days ago on the youtube channel of Aşk Mantık İntikam, reached 4.4 million views. Again, the 1st trailer of the 8th episode gained 4.4 million views in 5 days.
When you look at the trailers on the youtube channel of Kalp Yarası series, you can see that none of them got more than 3.5 million views.
However, almost every trailer of Aşk Mantık İntikam attracts a lot of attention and gets very high viewing rates.
Kalp Yarası drama peaked in the ratings and has millions of fans. However, the power of the series on social platforms is far behind Aşk Mantık İntikam.
Kalp Yarası series team and ATV must address this issue and take the power of social media into their hands. Because the winter period will be very harsh and the opportunity to announce the series to wider audiences should not be missed with the support of social media.