Everything begins with the Kılıç family’s move to İstanbul. Moving to İstanbul is Zeliha’s biggest dream. Zeliha and her husband Hasan have two sons. Their first child Yiğit, is a mischievous, good-looking, womanizer, and a powerful man. Their second son Emir is just the opposite of his brother. He is a calm, hard-working man and when it comes to women, he is timid and shy.
After finishing the faculty of law, Emir decides to make his compulsory internship in İstanbul. The moment Zeliha hears about this, she starts a fight and this fight causes the death of grandfather Basri. As a result of his death, the whole family receives an inheritance and moves to Istanbul. Hasan decides to open a jewelry store with the assistance of Sadullah, who is a beloved and well-known man in the neighborhood.
Yiğit, on day one attracts the attention of all the neighborhood girls. Kübra and Derya are among these girls and they both fall in love with him at first sight. However, Yiğit develops a crush on Sibel who is an arrogant model. Sibel runs from Yiğit and throws herself into Emir’s arms. She becomes Emir’s first love.
Hasan borrows money from Sadullah and opens his store. One day before the opening, the store is robbed and he is left with a loan and no means of repaying it. Hasan can’t deal with it and commits suicide. After his tragic suicide the two brothers attempt to avenge their father. Yiğit tries to avenge him illegally while Emir tries to do it by legal means.