Masumlar Apartmanı series continues on TRT1 with its second season. The audience of the series is gradually abandoning the story. The series, which was able to get double-digit ratings in the first season, started the second season well, but the situation it came to last was almost half of its ratings compared to last year.
However, these are the things that happen thanks to the effective story of the series, which is one of the best series of the season and managed to gather millions of viewers on the screen. We can say that Merve Dizdar, Ezgi Mola and Birkan Sokullu have performed very successfully and their efforts have carried the series to where it is today.
However, when we look at the ratings that Masumlar Apartmanı has achieved in recent weeks, we see that the audience continues to disconnect from the story and are in search of new ones. Kanal D’s step will be an important opportunity for viewers waiting for a new series.
Viewers who do not want to continue with the Masumlar Apartmanı series will shift to the new drama series of Kanal D called Üç Kız Kardeş. Adapted from the best-selling book of the same name by İclal Aydın, Üç Kız Kardeş dazzles with its female-dominated story.
Since the Masumlar Apartmanı series is already a female-dominated story, there will be no spectator passivity between the two productions. The Üç Kız Kardeş series will start with its first episode on Tuesday, February 22, and this will have negative consequences for the TRT1 series.
Masumlar Apartmanı, where the audience’s interest is already weakening, may lose viewers more quickly with the strong story of Üç Kız Kardeş and its very impressive cast.
It is not possible for the TRT1 series to stop this situation. Because the story started to lengthen and not to say a new word… Even though there are very successful actors, it does not seem possible for the Masumlar Apartmanı to make good debuts again.
For the Üç Kız Kardeş series, a great and suitable environment has been created where it can win the first place on Tuesday evening. If the audience likes the story of this series, the ATV series called Destan will also be affected very negatively.
The biggest challenge in front of both the Masumlar Apartmanı and Destan series is that they are not in a position to stop the viewers who will slide into the Üç Kız Kardeş series.
The biggest handicap of TRT1 and ATV series is that their stories are not able to exhibit a reflex that can regain the attention of the audience by moving them to a different point in a short time. For example, Yasak Elma does this so quickly and successfully that it can get very successful ratings even in the fifth season.