When the ATV series called Destan first appeared, no one thought it would make such a big impact. Agreements were made with many publishers abroad before the series even started. Destan is broadcast on ATV screens on Tuesday evenings, and it wins first place with good ratings.
A plateau of 30 thousand square meters was created for the series starring Ebru Şahin, Edip Tepeli and Selim Bayraktar. We are talking about a production where thousands of people worked to make the set what it is today. The impact of the series was also worldwide. Important details about this issue are also emerging.
The acquisition of the epic series by the Arab publisher Noor Play at the MipCun 2021 fair is considered a very important development. There is also a great interest in the epic series in Latin American countries.
In Latin American countries, female viewers attach great importance to Turkish TV series. Thanks to Hercai, Ebru Şahin gained a large fan base in these countries.
Now consider how Ebru Şahin, as a warrior female character, will impress female audiences in Latin American countries.
Destan series, which started to be broadcast in many countries of the world, became a much more effective production than expected with the increase in the audience it reached rapidly.
Sina Koloğlu, one of the writers of Milliyet, also drew attention to the following detail in her article on this issue:
The series “Destan” was one of the most popular Turkish productions at the MipCun 2021 fair. The most important television fair of the Latin market. At the fair held last November, the Arab Noor Play digital platform bought the series. Another important point is the Latin countries. The audience is mostly women. The drama ‘Hercai’ did a great job here. Ebru Şahin is known and loved. The fact that she plays a strong woman in ‘Destan’ is something that the Latin audience will not be able to find. ‘Destan’ seems to do well in this market, both with its content and especially with the Şahin factor.”