Yalancılar ve Mumları, which will come to the Thursday competition, stand out as a very different production. The most serious rivals for the series targeting female viewers are Camdaki Kız and Bir Zamanlar Çukurova.
Since Barbaroslar Akdenizin Kılıcı series appeals to mostly male audiences, Yalancılar ve Mumları, which have more messages about capturing female audiences, will face two important productions at this point.
Yalancılar ve Mumları, the local adaptation of the BBC’s Mistresses series, will set off with a strong story and effective actors. However, it would not be wrong to say that the start date of the series is delayed. On September 9, he launched both Kanal D and ATV series. TRT1 joined this competition 1 week later. However, Yalancılar ve Mumları will meet with the audience in 2 weeks.
Many viewers have already finished choosing the series to watch. For Yalancılar ve Mumları, the 3-week lost period can be reflected as a serious problem. If the series had started on or before September 9, like other productions, a better strategy could have been devised, at least in terms of influencing the audience’s choice.
In the cast of the series Yalancılar ve Mumları, there are impressive female actors such as Elçin Sangu, Ceren Moray, Şafak Pekdemir, Burcu Shadowdar and Melike Güner. In addition, important male actors such as İsmail Demirci and Feyyaz Duman will also take part in the story.
The series is about the different lives and loves of a group of friends in their thirties who met in college. Strong female characters will attract the attention of female viewers, especially on screen. At this point, Camdaki Kız series has already connected the majority of female viewers to itself. Bir Zamanlar Çukurova also has a strong female audience.
When a strategy mistake is made such as a late start for Yalancılar ve Mumları, who come to compete next to the series that appeals to two such important women, things may not go as expected.
The TV series Sadakatsiz was also released in partnership with the BBC and Medyapım. However, since there was no strong production appealing to women on Wednesday evenings, when Sadakatsiz was broadcast, its place became very solid.
It is clear that there is no such environment for the series Yalancılar ve Mumları.
In his statement, Fatih Aksoy, the chairman of the board of directors of Medyapım, said: “We are proud to work with the BBC on a women-oriented project once again after Sadakatsiz. Yalancılar ve Mumları tells the breathtaking story of four women who embrace each other as sisters based on the strong friendship between women. We hope Yalancılar ve Mumları will also achieve the local and international success that Sadakatsiz has achieved.”
The expectation of both Fatih Aksoy and Fox TV is to achieve the success of Sadakatsiz. However, it may not be that easy. The reason for this will be the existence of two TV series that appeal more to female audiences, such as Camdaki Kız and Once Upon a Time in Çukurova.