Television series continue to occupy a special place in the life of the audience. Many famous consonants take part in the TV series that the channels bring to the screen with a lot of effort and effort, and after months of preparations in the background, a difficult process is experienced. Dozens of serials say goodbye in a few episodes on the screens where the serials are almost in competition every week, some of them stay for a long time.
Favorite TV series of each season are talked a lot on social media, mostly along with the ratings. In addition to the weekly report cards of the TV series, their reports on social media also make a great contribution to the projects in terms of raising awareness.
The social media scorecard of some TV series can go ahead of their ratings! Interestingly, even if their ratings are low or they can’t play for the first place with the rating points they get every week, their social media support can cause the opposite situation!
For example, Sen Çal Kapımı series was the most remarkable one among these series! Because the series did not get a lot of ratings at the time it was broadcast. However, it was talked about and kept on the agenda by such a mass of local and foreign people that the channel continued the series for a long time, regardless of the rating. The series is also sold abroad and is currently broadcast in 85 countries thanks to this intense social media support.
Here is a good example of the importance of social media support for TV series. Let’s come to the last period… According to the measurements made in December, you can see the table of Digilup, the social media measurement service of the Media Monitoring Center, below.
The notable productions of the last period, Yargı, Aziz, Kaderimin Oyunu, Teşkilat, Aşk Mantık İntikam, Bir Zamanlar Çukurova, Kalp Yarası, Üç Kuruş, Alparslan Büyük Selçuklu and Emanet were the series that entered the top 10.
One of the remarkable situations in the table is that Kanal D’s popular TV series “Yargı” is in the 9th place. Again, the Üç Kuruş series of the same channel as Show TV’s Aziz series could not be in the top 3!
It is a surprising result that Aşk Mantık İntikam, which is a romantic comedy genre, is in the first place with 1 million 500 thousand messages, badly overtaking the other serials! Because although it did not achieve as much success as other series with its ratings, it seems that it received a very strong social media support!
Another remarkable situation is that TRT1, which is its closest competitor, outstrips the Teşkilat series by 400 thousand! The numbers of ATV’s Kalp Yarası and TRT1’s Alparslan Büyük Selçuklu TV series are also close to each other. However, in the 4th place, the numbers suddenly dropped and after Üç Kuruş’s 675,000 votes, the number of messages for Kaderimin Oyunu and Bir Zamanlar Çukurova is also close.
One of the interesting results of social media is that Kanal 7’s Emanet series is ahead of the Yargı and Aziz series! Let’s see what will change in this table next month?