Special Analysis – The Gülcemal series, which met with the audience on Fox TV, became a project that started to satisfy those looking for an alternative production for Thursday evenings. Especially the good performance of the duo of Murat Ünalmış and Melis Sezen, who are in the lead roles, also contributes to the love of the series.
There were criticisms in the social media environment for Melis Sezen in the first days of the series, and there were some who commented that it might be better to have someone else instead of the actress. However, it is said that these criticisms did not last long and that the audience liked the energy of the two leading actors.
Those who try to measure the interest shown in the Gülcemal series through the ratings will make a mistake. In the 5th episode of the series, which aired last week, the ratings were again far behind what was imagined.
It is not very possible for a story that can rank 11th in all people and AB categories and receive ratings of 3 or below. However, the series, which finished the day fifth in ABC1 group, is trying to hold on by getting close to average ratings.
So, as a result, there is not a very positive picture in terms of ratings in the Gülcemal series. However, the activity in the ABC1 group is an important sign. Because the fans of the series give great praise to Murat Ünalmış. Although the actor’s performance was found to be very successful, there are too many evaluations that he did not play the role.
This shows that the audience has entered into an emotional rapprochement with the story and the character. These emotional closeness are very important for the series to rise.
It is also necessary to see that the Gülcemal series has started to receive great support on social media, regardless of the ratings. Gülcemal TV series ranked 7th in Adba TV’s most popular TV series survey, covering the period between 1-7 May.
In other words, the Aile (Family) series, which received almost 3 times more ratings than itself in the ratings, is in the 10th place in this list.
Another social media fact is the intense interest of the foreign series fans towards the Gülcemal series. One of the most searched Turkish TV series on Google appears to be Gülcemal, and especially foreign TV series fans show great interest in videos on youtube.
As a result, the Gülcemal series on behalf of Fox TV may not be getting the expected good ratings. It may have been below the average 4-rated ratings, but it will not be a loss to continue it in the new season. Because the ratings of the television series “Adım Farah”, which is described as the best of Fox TV, are not very high.
It is imperative that the channel re-establish an emotional bond with the viewers and produce a new strategy by providing more support for its popular series and by removing the ratings from being the most determining factor for a while.
Fox TV, which has been sacrificing its series one after another for the last 2 years, has also created a feeling of boredom in the audience. The Gülcemal series may be an opportunity for the channel to reverse this situation.