Bir Küçük Gün Işığı (A Little Sunshine) series, broadcast on ATV screens on Monday evenings, has been progressing steadily since the beginning of the season. It is a production whose story is constantly expanding and making the audience imprisoned, and its ratings have always been well above the average.
In addition to the very good partnership process between Berk Oktay and Seray Kaya, the excitement that both Ümran and Dila characters add to the story is considered the success of the screenwriters. It was a surprise that Tuğçe Açıkgöz showed a very good performance in the character of Dila in the series. However, Esra Dermancıoğlu, whom we watch as Ümran, does justice to her role as usual.
The flow of the series satisfies the audience with the screenwriter’s attitude that connects the topics to a conclusion without prolonging. However, there is one issue that one of the biggest problems of ATV has manifested itself again. The 18th episode of the series was 11th in the AB group with a rating far below the average.
The problem of ATV series reaching the high-educated audience in the AB group also shows itself in the TV series Bir Küçük Gün Işığı. In the AB category, which is defined as university graduates, high-income and qualified majority, the rates of the series are well below the average. This audience, which has a high purchasing power, is the segment that advertisers pay the most attention to.
The 18th episode of the series ranked fifth in the category of all people who make up the general audience, and the ratings were well above the average.
Despite the popularity of the series Bir Küçük Gün Işığı among the average viewers, a significant problem is manifested in the numbers, with the gradually decreasing viewership rates among the highly educated viewers.
“Hayatta en zor şey, bir insanı anlamaktır…”
Bir Küçük Gün Işığı 19. Bölüm Fragmanı
Yeni bölüm Pazartesi 20.00’de atv’de!#BirKüçükGünIşığı @atvcomtr pic.twitter.com/a4SKbmezXb— Bir Küçük Gün Işığı (@gunisigiatv) January 9, 2023