We have observed that the Kanal D series, Üç Kız Kardeş (Three Sisters), has continuously increased its ratings since the day it started. Young actors in the series, in which Reha Özcan and İclal Aydın stand out as experienced names; Özgü Kaya, Berker Güven, Almila Ada and Melisa Berberoğlu also put their signatures on very successful performances.
The story of the series, adapted from İclal Aydın’s best-selling novel of the same name, managed to impress millions. The eighth episode of the series is left behind and the ratings are getting better every week… While the dependency on the series is increasing, the fact that İclal Aydın supports the scriptwriters is considered as one of the reasons why the story continues so successfully.
All is well in the Üç Kız Kardeş (Three Sisters) series. Kanal D is happy. Filming in Ayvalık passes with joy and the crew of the TV series gains great morale by winning first prizes every week. In the series where everything goes so well, failure draws attention in one issue. This is based on the fact that Üç Kız Kardeş could not stand out on social media.
In the Tuesday competition, ratings and social media interaction are separate issues and do not have much effect on each other. Even if the ratings are very good, the social media power of a production can be weak. One of these productions was Üç Kız Kardeş.
In the measurements made by Adba TV on social media on April 12, it was revealed that the Destan (Epic) series broadcast on ATV was the most talked about series very strongly.
On April 12, when the epic series won the first place with 70 thousand 400 messages, the Baba (Father) series is in the second place with 16 thousand 200 messages. We see that the Üç Kız Kardeş series is the third with 14 thousand 100 messages.
Evlilik Hakkında Her Şey (Everything About Marriage) with Masumlar Apartmanı (Innocent Apartments) is listed with very low number of messages… This table shows that being very good in the ratings does not mean that you will be very good in social media.
The Destan series appeals to less viewers in every sense than Üç Kız Kardeş, but its social media power is quite high. Üç Kız Kardeş, on the other hand, is not successful in this regard and you can understand from this table that the production team should give more importance to social media.