Demet Özdemir and brings together Ibrahim Celikkol My Home My Destiny series, is moving towards becoming one of Turkey’s leading construction.
Due to the coronavirus epidemic, many television channels are experiencing an economic challenge. Lots of TV channels abroad as well as in Turkey, was forced to cut costs for their content. Turkish TV series have an advantage that they can be broadcast immediately and get good ratings.
However, channels with decreased advertising revenues are waiting for the development of the coronavirus epidemic to make large investments in Turkish TV series. At this point, the Turkish series, which came to the international market under the name My Home My Destiny, assumed a leading role.
It was a big step to sign an agreement with the producer of the series, OGM Pictures, and Eccho Rights, one of the industry’s major distributors.
Directory marketing is carried out online via Zoom. In this process, there are reports that Demet Özdemir and İbrahim Çelikkol were also involved in the talks.
The active use of actors in influencing customers is an important step. My Home My Destiny series is trying a different way with its internet marketing strategy in this period of social distances and flight bans.
Such steps are expected to increase in the coming period for Turkish TV series. However, if My Home My Destiny is successful, it may come back more effectively.