Even though Neslihan Atagül and Kadir Doğulu are leading roles in the project Gecenin Ucunda (At the end of the Night), which aired on Star TV on Tuesday evenings, we can understand from the low ratings that a large audience no longer follows the series.
It is surprising that one of the projects that Star TV attaches the most importance to the 2022-2023 season is poor in ratings. In fact, the fact that Neslihan Atagül, whose story was strong, her acting performances were successful, and Neslihan Atagül took part in the character of Macide in a very impressive way, was not enough for the series to be liked.
Although the interest in the first episodes seems to have left its place to indifference, the situation in these ratings does not fully reflect the facts.
You can see that a large audience, especially interested in Turkish TV series abroad, attaches great importance to the Gecenin Ucunda series.
You can also notice that there are many praiseworthy comments about the series from foreign TV fans on social media and that they follow the story closely digitally.
The viewing rates of the Gecenin Ucunda series on youtube are not bad at all. All episodes of the series can be watched on Youtube, and the 20th episode, which came to the screen last Tuesday, has received close to 1 million views.
When the first episode of the series aired, the interest was much greater. Nearly 7 million views were obtained on youtube. In the second part, this number decreased to around 4 million 500 thousand. Even if the views decrease in each subsequent episode, you can understand from the interest shown in the videos on youtube that there is still a great interest in the series.
The Gecenin Ucunda series shows that not everything can be explained by rating measurements, and social media interaction and youtube viewing rates should also be included in the evaluation.
We can say that the reason why Gecenin Ucunda, which is expected to continue until the end of the season, did not make an early final despite the low ratings, because it achieved good results in international sales and the potential is thought to be high.