Series News Veda Mektubu was like the first application of a new strategy for many series!

Veda Mektubu was like the first application of a new strategy for many series!

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Veda Mektubu (Farewell Letter) series met with the audience towards the end of the 2022 – 2023 season, but despite its strong story, its ratings fell short of expectations. It is a great chance for the audience that the series, which features leading actors such as Nurgül Yeşilçay, Selim Bayraktar, Bennu Yıldırımlar, Rabia Soytürk and Emre Kıvılcım, continues in the summer period.

At the same time, it should be said that the strategy carried out by the broadcaster Kanal D is remarkable and can set an example for many TV series. In the past, channels generally took the attitude of canceling the projects they prepared in a very ambitious way, but did not receive sufficient response from the audience or the ratings were at the limit.

However, Kanal D gave the opportunity to continue the project, which has such an ambitious lead role and which affected a large audience due to its striking story, to continue in the summer instead of canceling it.

In fact, Nurgül Yeşilçay experienced a similar situation in the Fox TV series called Kefaret (Redemption). This project also had a good story, and when the audience supported it, it continued in the summer and was completed exactly where it should have been.

Now, it seems to be an important strategic decision for Kanal D to give an opportunity to the Veda Mektubu series and to include it among the series to be broadcast during the summer period.

Extending the series up to 26 episodes is on the agenda and this will please the audience. It is an important situation that an effective drama project like Veda mektubu reaches up to 26 episodes in terms of sales abroad. Because projects with 26 episodes can be divided into shorter periods abroad and presented to the audience as more episodes.

The 17th new episode of the Veda Mektubu series will be on the screen on Monday, July 3, and it seems that the fans of the series will continue to show interest in the story throughout the summer.