The TV series Üç Kuruş, prepared by Ay Yapım, has been introduced since June. The series started its broadcasting life with a good promotional strategy as a project that was engraved in the minds of the audience as “We came out of İçerde and fell into Çukur, then Üç Kuruş”.
İçerde lasted for a single season, but remained in the minds of the audience. Çukur, on the other hand, did great things for 4 seasons and became a phenomenon. Millions of viewers also raised their expectations when the image was given that the Üç Kuruş series would be an effective series as a continuation of it.
As the episodes of the series starring Uraz Kaygılaroğlu, Ekin Koç, Nesrin Cavadzade, Aslıhan Malbora and Nursel Köse were broadcast, the negative effects of this promotional strategy began to be seen. Üç Kuruş was seen as a better series than Çukur and therefore the audience was put into high expectations.
But as the episodes were published, it was seen that this was not the case. The ratings of the series are getting worse instead of getting better as the weeks go by… It is not known whether the situation would have been different if such great expectations had not been created for Three Kuruş, but we can say that the results of the ratings tell us that things are not going well.
It is immediately remarkable that the new series of Show TV, the fourth episode of which was broadcast on the evening of November 22, took place in the middle of the ratings and broke away from the top ranks. However, the Çukur series did not fall much below the first two… Üç Kuruş, which is expected to replace the phenomenon Çukur, seems far from this goal with these ratings.
We cannot transmit the rating figures because it is prohibited, but we can say that the rates are below the average in the EU, and the decline has continued since the first day in all individuals and ABC1.
The Üç Kuruş series finished the day in sixth place for all people. In AB and ABC1, the series found its place in the eighth place.
Although Üç Kuruş brought one of the best results of this season to Show TV on Monday evenings, when Alparslan and Yasak Elma TV series were gripping, it was not as effective as Çukur.